I'm British and have been living in France for the last 20 years, am married with two young amazing children, and have four sensational brothers.

Despite my lofty teenage dreams of becoming a diplomat to save the world, I accidentally fell into the digital advertising industry soon after university.

I learned so much from this craft about how the world works, and especially about the humans that call it Home. 

After 20 years working for various advertising companies, including NASDAQ-listed multinational corporations Comcast and Criteo, I decided to break out of my golden cage and reinvent myself. 

When I'm not building start-ups, or writing another unfinished story, I love to meet and interact with amazing people through Wu Wei Consulting.

My unorthodox approach leaves aside clunky Powerpoint slides (unless requested!), leaning more to dynamic, interactive and fun methods.  I deliver customised services based on your specific needs.